Formally established in 1923, FreightCar America designs and manufactures steel, stainless steel, aluminum and hybrid steel-aluminum freight cars that transport a wide variety of bulk commodities, containerized freight and other products. FreightCar America’s newly completed Castaños facility showcases the latest equipment and processes used to ensure the production of the best railcars.
In an industry that is full of many options, it was my job to help visually separate FreightCar America from its direct competitors. Below is a collection of print ads and social media graphics designed to elevate the overall look and feel of the FreightCar America brand.
All work created for FreightCar America was completed under my current employer, LABOV.
Creative Director: Marcus McMillen
Art Director/Designer: Matt Hakey
Account Manager: Sara Chokenea
Copy Writer: Tamzen Meyer