IF ONLY HELMET AWARENESS CAMPAIGN

The IF ONLY campaign is an educational campaign that promotes an awareness of the imperative for athletes to wear helmets in BMX riding and skateboarding. The campaign is targeted towards BMX riders and skateboarders ages 15 to 25 because of their influence on younger athletes. The overall goal of this campaign is to influence this particular demographic to wear helmets so that younger athletes will emulate them. This project was created for my Senior Thesis in college and received 2nd place on the opening night of the exhibition.