As a global leader in 2- and 4-wheel on- and off-road vehicles, Can-Am equips riders with everything they need to take on their next adventure.

Can-Am’s On-Road Program is designed to support and educate new riders interested in 3-wheel vehicles. The program includes rider training courses, vehicle support, and purchase incentives to help riders hit the road with confidence.

To welcome new participants, the On-Road Onboarding Kit features a curated mix of online educational modules, branded merchandise, and a personalized welcome package.

All work created for Can-Am was completed during my employment with LABOV Marketing Communications and Training.

Associate Creative Director: Matt Hakey
Account Manager: Harrison Swift
Copy Writer: Tamzen Meyer