ConExpo//ConAgg is North America’s largest construction and mining tradeshow held in Las Vegas, NV. With over 2,300 exhibitors, it was very important to our team that we created a booth that stood out among the rest. The concept of the booth graphics was designed to promote three of our major markets: mining, industrial, and commercial. To generate hype weeks before the start of the show, we designed an online landing page in which potential show-goers were given a sneak peek of what they would see when visiting our booth. In an effort to generate consistent booth traffic during the show, we also designed poker chips for our sales team and distributors to hand out to potential leads. Once the customer presented the poker chip to one of our booth associates, they would then receive an Amazon gift card.