As an industry pioneer, TheraBand is the original inventor of the use of elastic resistance products with the original flat resistance band. Known for their trademark progressive resistance system, the familiar yellow, red, green, blue, black, and silver sequence of bands are easily identified as the trusted mark of the brand that has built a household name in resistance training and wellness products.
The objective of this project was to design a high-level flipbook containing a brief overview and history of the brand’s product line. As support for the book, we also organized and executed a controlled photoshoot showing the multiple-use possibilities of the products. The images captured during the shoot were then implemented into the design of the book.
All work created for Theraband was completed under my current employer, LABOV.
Creative Director: Marcus McMillen
Art Director/Designer: Matt Hakey
Account Manager: Sara Chokenea
Copy Writer: Tamzen Meyer