PROJECT HI-VIZ CAMPAIGN
The Hi-Viz Project is an initiative from Franklin Fueling Systems (FFS) to increase safety awareness on petroleum equipment installation job sites across the world. For this project, I was first asked to create a logo that visually communicated the message of the campaign. Once the logo was approved by FFS, I then conducted a photoshoot for images that would be used as support for numerous marketing materials. All of the photography shown in both the brochure and posters was taken by me either in a studio setting or on a job site.