Founded in 1969, Sailrite is your one-stop destination for all things DIY realted to boat and home projects. With an extensive selection of fabric, tools, hardware, sewing supplies, and a patented line of sewing machines, Sailrite stands as a trusted leader in the DIY e-commerce space.

Email marketing is one of Sailrite’s most powerful tools for connecting with customers. The success of our annual online sales is dependent on compelling digital visuals that drive excitement and engagement. As Senior Art Director, my role is to lead the creative concepting process and collaborate closely with the marketing team to develop fresh, eye-catching campaigns that excite our audience. Below is a selection of some of my favorite sales campaigns created for Sailrite.

Art Director/Designer: Matt Hakey
Copywriter: Emily Carter
Photographer: Ross Kimbrell