The Stoli® Group was established in 2013 and is responsible for the production, management, and distribution of SPI’s global spirits portfolio. Mainly known for the Stolichnaya® Vodka brand, The Stoli Group has expanded its portfolio in recent years to appeal more to premium, sophisticated global consumers. Brands included in The Stoli Group’s portfolio include Kentucky Owl Bourbon, Bayou Rum, Cenote Tequila, Elit Vodka, and SeBusca Mezcal.
Below is a selection of assets I’ve designed for various brands within The Stoli Group portfolio, including interactive training modules, brand presentations, e-newsletter templates, and a custom LMS interface design.
All work created for The Stoli Group was completed during my employment with LABOV Marketing Communications and Training.
Creative Director: Marcus McMillen
Art Director/Designer: Matt Hakey
Copy Writer: Tamzen Meyer
Stoli interactive training module
Kentucky Owl interactive training module
Stoli Distilled internal training LMS
Stoli vodka brand presentation
Kentucky Owl bourbon brand presentation
Bayou rum brand presentation
Cenote tequila brand presentation
Elit vodka brand presentation
Stoli wine brand presentation
SeBusca mezcal brand presentation
Stoli eNewsletter design